SEO for construction companies and SEO for websites which are not construction or renovation related is essentially the same in theory, but different in practice.
Due to the nature of the industry and how consumers behave, a construction SEO expert needs to continually undertake niche-specific testing to identify which keywords and strategies are most optimal for your business. This process is vital for understanding the psychology behind your target audience and understanding the intent behind their searches that is most likely to lead them to convert into a customer for the long term.
In our agency’s experience, the highest ranking websites are those that been vouched for, via a backlink, from other high authority construction directories and resources. With this in mind, our team of SEO experts will factor this into our strategy, realizing that we need to create content that is likely to be of value to these well-respected organizations and websites so as to increase the chances that we earn a backlink, and shoot up Google’s rankings as a result. Because SIPKOSEO is so established in the construction SEO niche, we have already formed a relationship with a wide variety of these sites and organizations, thereby expediting the process.
In order to maintain high rankings for clients, we continually churn out compelling content that both new and returning visitors are keen to read and sends a positive signal to Google that we provide a one stop resource for new customers to get the answers they are seeking. By creating this engaging content it adds to your construction company’s reputation as an expert in your field and increases the number of new leads.