HTML markup placed on a web page that is not considered an authority page. A canonical tag tells search engines to look at the URL specified in the tag as the authority and preferred version of the page, passing link juice and rankings to that URL.
HTML markup placed on a web page that is not considered an authority page. A canonical tag tells search engines to look at the URL specified in the tag as the authority and preferred version of the page, passing link juice and rankings to that URL.
